AFTER THE AFFECT COVID-19 HAD ON THE FASHION INDUSTRY, WE TOOK SOME TIME TO THINK ABOUT HOW WE WANTED TO CONNECT WITH OUR CUSTOMERS, WHAT OUR CORE VALUES ARE AS A COMPANY AND HOW WE COULD IMPLEMENT SOME POSITIVE CHANGES.  

WE ACKNOWLEDGE THAT AS A BUSINESS WE HAVE A RESPONSIBILITY TO OUR PLANET, OUR ENVIRONMENT, AND OUR EMPLOYEES TO WORK ETHICALLY AND RESPONSIBLY WHERE WE CAN.    

AFTER RESEARCH WITH OUR SILK SUPPLIERS IN LONDON, WE REALISED THERE ARE TENS OF THOUSANDS OF METRES OF UNUSED SILKS THAT ARE PRODUCED YEARLY. SOMETIMES IT COULD BE A 10-METRE ROLL OF PURE HAND-DYED SILK, SOMETIMES OVER 500-METRES. IT IS MADE TO MEET DEMANDS THAT AREN’T ALWAYS THERE. 

IT LED US TO THINK ABOUT WHAT IS IMPORTANT TO US WHEN PRODUCING OUR CLOTHES, AND HOW CRUCIAL IT IS TO SUPPLY FOR DEMAND TO MINIMISE OUR WASTE, WHILE ALSO DELIVERING THE BEST QUALITY WORKMANSHIP FOR THE FINAL GARMENT.  

LAUNCHING OUR MADE TO ORDER SERVICE VIA ASPECT USING CAREFULLY SOURCED CONTEMPORARY AND VINTAGE SILKS THAT ARE ALREADY TRAVELLING THE SILK ROAD, MEANS OUR MADE-TO-ORDER COLLECTIONS COLOUR PALLETS AND PATTERNS PRODUCE FAR LESS WASTE AND ARE LIMITED EDITIONS – ONCE THE FABRIC HAS GONE, IT’S GONE.  

KNOWING THAT A DRESS MAY ONLY BE ONE OF TEN AND MADE TO ORDER MAKES IT A SUSTAINABLE LUXURY THAT WILL ENDURE FOR A LIFETIME AND BRINGS BACK A REAL CONNECTION TO OUR CUSTOMER.    

KEEPING THE CORE OF OUR PRODUCTION AT OUR LONDON-BASED, FAMILY-RUN FACTORY, WE CAN OVERSEE AND ENSURE EVERY ITEM PRODUCED IS TO THE HIGHEST QUALITY. PRODUCING LOCALLY MINIMISES OUR CARBON FOOTPRINT AND ALLOWS US TO INVEST BACK INTO OUR COMMUNITY OF TALENTED SEAMSTRESSES, TECHNICIANS AND SUPPLIERS.   

THESE ARE JUST A FEW SMALL STEPS WE CAN TAKE AS A BUSINESS TO REDUCE OUR IMPACT ON THE PLANET. WE ARE NOT PERFECT, BUT WHERE WE CAN WE ARE PASSIONATE AND DEDICATED TO CONTRIBUTING TO THE SLOW FASHION MOVEMENT.